Frequently, the initial response individuals have when contemplating entering the franchise arena within an already congested industry is a resounding “no.” The question arises: why venture into an arena where competition already rages?
While at first glance, it might appear obvious to shy away from establishing a business amidst a host of competitors, there are merits to adopting this perspective. Here are a few rationales for considering the initiation of a franchise within a saturated market.